Welcome to Your Era of Visibility & Impact
Where Visionary Women Build Bold, Visible and High Converting Brands
You have something meaningful: a Mission, a Message, a Movement.
Now it’s time for the World to benefit from it.
Power & Presence,
Led by Jessica Aponte
You’re the brand. The voice. The vision.
At P&P, we specialize in Media, Public Relations, Strategic Digital Marketing, and Branding Development for the women who are shaping the future: Founders, Thought-Leaders, NGO Executives, Consultants, Entrepreneurs, and Authors.
Led by Jessica Aponte, a communications strategist and media expert with a passion for elevating women’s voices, P&P exists to turn bold ideas into unforgettable brands and powerful presence into lasting impact.
What We Believe
Visibility is not vanity, it’s vital.
Too many brilliant women are building quietly, stuck behind closed doors or buried beneath modesty, perfectionism, or uncertainty about how to "put themselves out there."
We believe your story deserves to be told.
Your work deserves the spotlight.
And your presence deserves to be powerful on every stage, screen, and platform.
Let’s craft your media presence with elegance, strength, and undeniable confidence.
Our Services
We offer end-to-end strategy and execution to help you clarify your message,
elevate your platform, and expand your influence.
Media Relations & Publicity
We land you in the right rooms and on the right screens and pages. Our PR team works behind the scenes to secure features, interviews, and speaking opportunities that align with your goals. Whether you’re launching a new venture or amplifying your thought leadership, we craft media narratives that move the needle.
✔️Press kits, media training, and PR strategy
✔️Pitch development + placement in top-tier publications
✔️Podcast guesting, event visibility, speaker placement
Strategic Digital Marketing
Visibility is a science as much as an art. From social media campaigns to digital funnels and SEO-rich content strategies, we develop systems that not only get attention but convert it into action — and loyalty.
✔️Holistic digital strategy built for growth
✔️Email marketing, social media, SEO + paid media
✔️Launch support for books, courses, programs, and platforms
Branding & Thought Leadership
We don’t do generic. We distill your story, values, and vision into a brand that feels like you magnetic, memorable, and crystal-clear. Whether you're building from scratch or refreshing your brand, we help you craft a narrative that leads.
✔️Brand positioning, messaging, and voice development
✔️Visual identity and content strategy
✔️Signature frameworks and thought-leadership platforms
Consulting for Women in Impact
We’re fluent in mission-driven leadership. From NGO leaders launching global initiatives to Entrepreneurs navigating strategic pivots, we offer one-on-one consulting tailored to the high-stakes, high-impact decisions you make daily.
✔️Executive communications and leadership visibility
✔️Reputation management and crisis comms
✔️Strategic advisory for advocacy and social impact
Who We Work With
P&P is built exclusively for impact-driven Women on a mission.
We partner with leaders who are:
✔️Launching a book, podcast, or digital product
✔️Preparing for a media tour or major keynote
✔️Building or rebranding a purpose-driven company
✔️Seeking visibility to attract funding or partnerships
✔️Ready to shift from behind-the-scenes to front-and-center
Meet Jessica
Founder & Impact Strategist
Jessica Aponte, Founder and CEO of Power & Presence, is a force behind impact-driven branding. Formerly known as Jessica Dalby, her rebrand reflects a powerful evolution; one rooted in resilience, vision, and a relentless commitment to helping others rise.
Having built her own brand from the ground up through adversity, transformation, and triumph! Jessica now empowers professionals to do the same. Her agency helps entrepreneurs and leaders craft bold, visible, and purpose-filled brands that demand attention and drive real impact.
Jessica knows what it’s like to be unseen and she’s made it her mission to ensure her clients never are. With features in top publications, Times Square billboards, and magazine covers, she walks the talk when it comes to elevating brands. Through Power & Presence, Jessica guides clients to not only own the spotlight but lead conversations that matter.
If you’re ready to build a brand that’s visible, valuable, and deeply impactful! Jessica Aponte is ready to lead the way.
Are You Ready to Be Seen, Heard, and Remembered?
You’ve done the work. Now let’s make sure the world sees it and feels it.
At P&P, we don’t just build brands.
We build legacy-level presence for women ready to lead with purpose and power.
What client say about us
“Working with Jessica to develop my branding was so fun, effortless and surprisingly fast! She really did her homework to understand my vision and capture the feeling that I want others to experience when they see my logo. Thank you again Jessica!”
“Jessica is amazing and I would recommend her wholeheartedly. I have had the privilege of working with Jessica for over a year now. Her knowledge of building and maintaining websites is exceptional. One of her specific strengths is her expertise in knowing how to utilize SEO's to build your platform. If you are looking for someone to help you get your brand and business at its peak performance, Jessica is for you. She will spend the time to get to know you and understand your vision and goals, then she will get to work for you.”
“When it comes to PR, Jessica Dalby is one of the best in the business. Let me explain. Jessica not only sees potential, she has direct insight into business acumen and how both the corporate, entrepreneurial and non-profit worlds work. Before engaging in any publication, Jessica will interview you to get a full pulse on your strengths, accomplishments, wins, while crafting a message that causes you to shine while drawing in your ideal clients.
She drafted a masterpiece for me in CEO weekly. Words would cheapen how well it was written because it was informed from my past, and present experience and the work I've done with clients both individuals and collectives.
If you are building your brand and need to get yourself in front of game changing power-players reach out to Jessica ASAP. You wont regret it.”
“Jessica has a unique way of understanding the needs and desires I had envisioned for my nonprofit and then bringing them to life. She is prompt and eager to help her clients succeed in every way. Her wide knowledge base and organizational skills have made her a great addition to my mission of moving my business forward. I highly value her opinion and insight. If you are looking for someone to help with your website, SEO, branding and more, reach out to Jess, she is amazing!”
“ If you go to a popular tourist destination, do you find the sights yourself or do you employ the assistance of a seasoned tour guide?
If you choose to go solo, you will have to navigate the paths all alone wasting valuable time, energy, and resources. A well versed tour guide will allow you to arrive at your destinations in the most direct path opening up opportunities to enjoy the destination for longer while becoming a more appreciative tourist.
Jessica Dalby is that tour guide in the dangerous world of publicity. There is no one better suited to navigate the tricky waters of this often ugly business so that the impact of your message can have a greater reach and your mission can be solidified behind the protection of a seasoned professional.
When I began this journey to elevate my voice in the world of mental health, the twists and turns had my head spinning. Jessica was able to step in and grasp my purpose and motivation then funnel that drive in a direction that effectively elevated my brand through her key and customized strategies.
Without Jessica’s guidance, this passion of mine would remain stagnant or have extremely slow growth. She has taken my passion and made Kevin P. Donaldson an authoritative voice in the field of Mental Health that can be heard and trusted.
Jessica Dalby does not create diamonds but shapes and polishes them so that their visibility and clarity can be seen and appreciated by a larger audience. There are many things that could be said about working with her on so many projects but the most important facet of her professional advice is her approach of caring and kindness, always going the extra mile to make sure her clients are not only successful but fulfilled and happy on the path they have chosen."
Frequently Asked Question
What services does P&P offer?
At P&P, we specialize in four core areas:
✔️ Strategic Digital Marketing: Developing targeted campaigns that connect with your audience and drive results.
✔️ Media Relations: Securing press coverage and media opportunities that elevate your profile.
✔️ Public Relations: Crafting compelling narratives that build trust and credibility.
✔️ Branding Development: Creating a powerful brand identity that reflects your vision and values.
We offer a comprehensive 360° approach to support women founders whether you're launching a new venture or struggling to scale an existing one. From strategy to execution, we’ve got every angle covered.
Who do you work with?
We work exclusively with women who are shaping the future including Founders, Thought-Leaders, NGO executives, Consultants, Entrepreneurs, and Authors. Our clients are mission-driven and passionate about making an impact.
What makes P&P different?
We bring a tailored, high-touch approach that blends strategic thinking with creative execution. We don’t just promote brands, we help build legacies. Our team understands the unique challenges women leaders face, and we’re here to amplify your voice with authenticity and clarity
How do I know if I'm a good fit for P&P?
If you're a woman making an impact in your industry or community and you're looking for expert support in amplifying your voice, refining your brand, and growing your influence you're likely a great fit. We offer discovery calls to explore your goals and how we can support them.
Do you offer custom packages?
Yes, we believe one size doesn’t fit all. We’ll co-create a service package based on your unique needs, timeline, and vision. Whether you're building from the ground up or scaling an established platform, we can build a plan that works for you.
How do I get started?
You can start by reaching out through our [website/contact page] to book a discovery call. We’ll discuss your goals, answer your questions, and outline how we can help bring your vision to life.
